25 feb
PeopleForce
Buenos Aires
PeopleForce is a single HR platform that manages your entire employee experience. Loved by tech companies.
Senior Regional Marketing Manager (LATAM)
PeopleForce is the heartbeat of modern employee management. Through our single HR platform, we empower businesses to effortlessly manage the entire employee experience.
Our platform centralizes all your HR needs, streamlining every aspect of the employee lifecycle. Driven by innovation and efficiency, PeopleForce is revolutionizing the HR landscape and building a movement that enhances, optimizes, and celebrates the employee experience globally.
Are you passionate about shaping the future of HR Tech? Do you thrive in a fast-paced SaaS environment with ambitious goals? Join us at PeopleForce, where we foster a high-performance culture, starting with our team. Come be part of the drive to redefine HR Tech. Let's journey together!
Who We Are Looking For:
As our Senior Regional Marketing Manager (LATAM), you will own and execute marketing initiatives to increase brand awareness, generate leads, and support revenue growth across the region (for the moment, mainly Argentina and Uruguay, but we are also gradually expanding into Mexico and Colombia). You will work closely with the global marketing, sales, customer success, and partnerships teams to localize strategies, ensuring our messaging resonates with the specific needs of HR professionals and businesses in Latin America. This role requires a combination of strategic thinking, hands-on execution, and a deep understanding of B2B SaaS marketing and the HR tech landscape.
Requirements
- 5+ years of experience in B2B marketing, with a strong focus on demand generation and regional marketing.
- Experience in SaaS and/or HR tech is highly preferred.
- Fluency in Spanish and English (Portuguese is a plus).
- Deep understanding of the LATAM market, including cultural nuances, customer behavior, and digital marketing channels.
- Focus on Lead/MQL/SQL Acquisition and Conversion - your main north star will be pipeline generated!
- Strong analytical skills with the ability to track, measure, and optimize marketing performance.
- Strong event management skills, with experience organizing and executing industry conferences, tradeshows, and networking events.
- Established relationships with industry influencers, media, and event organizers in LATAM.
- Hands-on experience with marketing automation tools (e.g., HubSpot or Power BI) and digital ad platforms.
- Ability to work independently in a fast-paced, remote-first environment.
- A passion for HR technology and how it helps companies build better workplaces.
Responsibilities
- Develop and execute the LATAM marketing strategy to drive brand awareness, lead generation, and pipeline growth.
- Localize global campaigns and content to ensure they align with the needs and pain points of HR teams and decision-makers in LATAM.
- Work closely with sales (AEs and SDRs) to successfully turn leads into deals that generate new MRR/ARR for the business.
- Manage demand generation campaigns across multiple channels, including paid media, email marketing, webinars, events, and account-based marketing (ABM).
- Build and execute partner marketing initiatives in collaboration with local resellers, HR consultants, and technology partners.
- Optimize inbound marketing efforts, including SEO, content marketing, and social media, to drive organic growth in the region.
- Agency and Stakeholder Management:
Coordinate with external agencies and internal stakeholders to maximize the reach and impact of all field marketing activities.
- Support sales enablement efforts by creating localized collateral, case studies, and battle cards to empower the regional sales team.
- Measure and report on campaign performance, continuously optimizing for ROI and customer acquisition cost (CAC).
- Stay informed about market trends, competitor activity, and regulatory changes that may impact PeopleForce’s positioning in LATAM.
Nice to have
Experience working with HR professionals or within the HR tech industry.
Why PeopleForce?
At PeopleForce, we believe in nurturing talent and providing growth opportunities. When you join our team as a Senior Regional Marketing Manager (LATAM), you will become part of a dynamic and inclusive workplace that values innovation,
collaboration, and creativity.
Working conditions
- 100% remote job (from Argentina, Buenos Aires, if possible)
- Work in a fast-growing leading B2B software development company with a flat structure;
- Work schedule: 8 working hours a day Mon-Fri (09 am-6 pm)
- Brilliant colleagues to share and exchange knowledge with;
- There are a lot of chances to grow;
- Paid Annual leave (20 working days);
- Paid Sick leave (10 working days);
- Quarterly and annual social and team-building events;
- Opportunities for skill development and career advancement.
If you are a highly creative and innovative individual with a strong passion for B2B Marketing and a deep desire to impact the industry significantly, then we would love to hear from you.
Join us to play a crucial role in reshaping the HR Tech landscape and contributing to the creation of a brighter and more prosperous product.
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