01 mar
Ernst & Young Advisory Services Sdn Bhd
Buenos Aires
Location: CABA
Date: 4 Feb 2025
Requisition ID: 1571288
The opportunityThe EY Partner Ecosystem program is designed to accelerate EY sales through joint go-to-market activity and co-innovation of technology-enabled services and solutions.
Together with our ecosystem partners, we offer innovative solutions and support client transformation journeys that yield better outcomes in a shorter time and at reduced risk.
As a Senior Marketing Campaign Manager, you will support EY Global's Brand, Marketing, and Communications (BMC) program leaders by transforming business priorities into world-class marketing execution.
You will develop and execute Alliance Marketing Campaigns across multiple strategic initiatives,
focusing on the most strategic programs and solutions for alliances.
BMC programs will create measurable impact globally and locally, integrate across sectors, and deliver sustainable results.
You will orchestrate end-to-end execution, tracking, and reporting of multi-channel marketing initiatives, collaborating closely with BMC leaders and managers.
These initiatives can include thought leadership reports, web presence, social media, paid campaigns, events, media outreach, internal communications, webinars, email campaigns, and other digital initiatives.
Leveraging your expertise in campaign management and Brand & Marketing, you will craft and execute strategic campaign plans, oversee budgets and timelines, and analyze performance metrics.
You will also nurture relationships with internal and external stakeholders, ensuring all campaigns align with our quality and effectiveness standards under the guidance of global BMC stakeholders.
The Senior Marketing Campaign Manager will work under the guidance of the Global Ecosystem and Alliances BMC Leader to develop strategies across all aspects of the alliance campaign initiatives, including market activation, marketing and awareness, operations, and governance.
Your key responsibilitiesCampaign strategy and content: Collaborate with BMC leads to develop integrated marketing strategy, marketing collateral and other enablement materials.Content creation: Create external and internal B2B content, including newsletters, mailers, EY news articles, videos, posters, flyers, and brochures.
Provide content and editorial management support.Campaign management: Combine knowledge of project management, marketing tactics, the EY business and customer insights to create and maintain project plans for BMC's most critical alliance marketing campaigns.Set up project and governance structure: Determine available time, budget, and resources for each program,
and track its status, in order to help your team meet deadlines and achieve their set goals.
Oversee campaign governance from concept to execution.Manage and drive resources: Extensively involved in campaign delivery to achieve desired results.Digital presence: Collaborate with stakeholders to update web pages, social media presence, etc; ensure that it is compelling and meets brand standards.Communication: Manage relationships with key stakeholders within BMC, and across geographies/functions.
Conduct and drive regular team meetings, present progress reports, document and track action items.Budgeting: Manage overall and campaign specific budgets, including organizing invoicing, tracking spends in Excel and advising on any deviations from plan.Campaign optimization and reporting:
Support and advance continuous campaign optimization efforts including analyzing campaign results and gleaning insights.Ad hoc request management/execution: Support the BMC team in other administrative tasks related to programs.Skills and attributes for successCampaign management skills and knowledge, hands-on marketing experience, organization and prioritization skills, and attention to detail.Manage multiple campaigns/programs/digital channels under tight deadlines and maintain attention to detail.Strong executive presence to liaise with internal leaders on actions as needed.Excellent organization and project management skills.Proven ability to manage complex processes and/or projects at a global level.Strong analytical and critical thinking skills.Advanced knowledge in MS Office, including Excel and PowerPoint.Excellent communication skills (in English)
– written and oral.Adept in creating engaging, inspiring and persuasive B2B content.Strong network and experience working with Alliance/Partner programs in a professional services or technology company.Ideally, you'll also havePostgraduate degree in business administration, marketing, communications or related field preferred.12 -15 years of total B2B marketing experience in professional services or similar industries.10 years' experience in end-to-end campaign management via multiple channels.Experience of working within a B2B brand.Events Execution experience is a plus.Ability to work across multiple time zones, but with significant overlap with US time zones.What we offerEY Global Delivery Services (GDS) is a dynamic and truly global delivery network.
We work across six locations and with teams from all EY service lines, geographies and sectors,
playing a vital role in the delivery of the EY growth strategy.
We are at our best when we are all thriving together.
Shape your future with confidence at EY GDS.
About EYEY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
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