06 mar
Avature
Buenos Aires
Senior Manager - Brand & Strategic Marketing
Ref #: 975
Date: Monday, February 24, 2025
Department
Description & RequirementsJob Description
You will be a member of Cycle & Carriage Singapore (CCS) reporting to the General Manager of Customer Engagement & Communications.
Your accountabilities cover the marques we represent in Singapore, namely, Mercedes-Benz, KIA, Citroen, Mitsubishi, Maxus, ORA, smart, Gogoro, Peugeot, Leap Motor, and other affiliated businesses including Republic Auto and Cycle & Carriage Leasing.
The Opportunity You will lead a lean team in spearheading brand and strategic communication efforts in a bid to strengthen the Cycle & Carriage brand and support various online and social media channels.
You will also support corporate communications including public relations and media cultivation.
The goal is to achieve a unified omni-channel experience that enhances dealer brand equity across all owned, paid, and earned media, across all touchpoints, both online and offline.
You will also be involved in agency relationship management, helming group-level interactions with both the creative and media agency, as well as participating in data protection activities and other strategic projects.
Your core responsibilities will include the following:
Cycle & Carriage Brand Management Work with agency to develop/refresh CCS branding assetsWork with the marketing teams to reinforce the brand promise at each customer touchpointWork with external research company to measure the ongoing equity of the brand (both dealer brand and car brands)
and taking actions to enhance customer experienceChampion/drive initiatives that support delivery of the brand promiseManage and maintain the brand architecture and corporate identity to ensure consistencyCommunication Channels Management Oversee digital channels such as country websites and social media pagesWork with external agency to plan and curate content to meet social media objectivesDesign customer journey and experience when they engage in private messaging or commenting on our social media pagesProvide inputs and recommendations to enhance channel selection, architecture, functionality or contentWork with regional and marketing teams to ensure successful delivery and update of functionalities or contentWork with IT and Finance on business continuity plansMarketing Management Agency relationship management, e.g.
Creative & Media agency evaluations and retainer negotiations; master media contracts negotiation; coordinate annual strategic marketing reviews; coordinate and ensure delivery of value-added services,
etc.Manage marketing performance dashboard and help to enhance marketing teams' efficacy in campaign effectiveness and reportingOversee corporate email and SMS channels including DNC screeningCorporate Communications Support Maintain media list; assist in crafting of media releases; distribution; tracking; and handling media queriesMedia cultivation including story pitchingDrafting of MD speechesCrisis communication support including reputational risks management and business contingency planningPDPA Support Support DPO in personal data protection programmes and processes, including the management of the PDPA Workplace Workgroup, online training materials,
as well as the conductance of the annual PDPA meeting and Data Inventory Maps review processSupport DPO in providing regional PDP consultation and sharing best practices with regional countriesJob Requirements Degree holder with a minimum of 8-10 years of relevant experienceProven work experience in branding and marketingProven experience in leading large-scale projects from brief through to delivery a plusExcel in senior stakeholder engagement and managementExcel in project coordination and display proactive leadership in ensuring project successStrong vendor and partner management skillsCreative and able to think out-of-the boxA structured and organised individual with an eye for detailsAble to multi-task, prioritise and manage multiple projects concurrentlyProactive individual who can work independently with little supervisionA good sense of urgency and the ability to manage timelines and deliver work on targetAbout the Company A member of the Jardine Cycle & Carriage Group, C&C; is one of the leading automotive groups in Singapore.
We started out in 1899 as a trader in nutmegs and other sundries.
In more than 100 years since, we have grown to become a major player in the automotive industry in Singapore, retailing Mercedes-Benz, Mitsubishi, Kia and Citroën passenger cars and commercial vehicles.
At Cycle & Carriage, it is more than just the recognition we have earned as being the leader in its class.
"Exceptional Journeys" encapsulates our passion for our existence.
Bringing together high-performing team members and technical excellence to create people-focused experiences that consistently exceed expectations.
Whether it is a customer we serve, an employee that we engage, a brand that we carry, we want to support them in creating exceptional journeys for themselves.
We have a constant mission to strive towards being an Employer of Choice in the countries we operate in.
Some of our better performing countries have consistently being recognised for commendable people practices such as:
HR Asia's Best Companies to Work Platinum Award in 2024 (10th consecutive year winner)Happiest Workplace Award 2024Finalist in HR Excellence Awards 2016 for Recruitment and Leadership Development;Winner of Innovative Talent Acquisition Strategy Award in the Annual Jardine Matheson HR Conference 2016Winner of Excellence In Innovative Use of HR Technology in HR Excellence Awards 2017Merit for Singapore Health Award as awarded by Health Promotion BoardJardine Matheson HR Conference 2017, where we clinched the Best Employer Brand,
Best Work-Life Balance and Best HR Team Awards.Jardine Matheson HR Conference 2018 for Excellence in Employee TransformationBronze Award in HR Excellence Award 2019 for Excellence in HR InnovationThe emphasis on employee experience has been on the forefront of the C&C;'s people practices.
Keen for a career conversation?
Connect with us to find out more.
(You would be notified if you are shortlisted.
By submitting your application, you consent to the collection, use and disclosure of your personal data contained in this document by Jardine Cycle & Carriage Limited and its subsidiaries and affiliates, for assessing your career application).
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