07 mar
Accenture
Buenos Aires
The Accenture Marketing & Communications Intelligent Services team is looking for a creative, highly motivated, data-driven marketer with a proven ability to strategize and optimize high-quality digital marketing campaigns.
The Digital Marketing Lead will be aligned to a specific area of Accenture’s business (i.e., industry, business group, country) and will develop an in-depth understanding of audience and audience behavior to ensure digital programs and tactics are designed effectively.
This position will play an integral role in delivering an optimized digital experience working closely with the Campaign Management lead and directly with the Marketing & Communications lead(s) for their area,
while also partnering with the Digital Execution team in M+C Operations.
**Key Responsibilities**:
- Collaborate closely with the campaign manager within their respective area and cross-functional teams to design and implement digital marketing programs for medium and large-scale marketing campaigns.
- Work directly with marketing and communication leads within their respective area on smaller marketing programs to design and implement digital marketing tactics that support business objectives.
- Manage activation of content across multiple channels, ensuring proper tracking is implemented Manage overall web presence for their specific area of the business, proactively analyzing channel performance and recommending actions that ensure marketing objectives are met, as well as creating the optimal customer experience.
- Partner with Analytics & Insight team to analyze the performance of digital channels and specific marketing programs.
- Partner with Digital Execution team to deliver against defined digital strategy
**Geographic**:
- Work across the global campaign management team to develop digital strategy in line with the business goals and objectives.
- Drive Accenture’s brand positioning and awareness, engagement with target audiences and their influencers, and to help the stakeholders achieve their business objectives
**Career Level Expectations**:
- Complexity (Degree of difficulty of an assignment or the level of problem-solving assessment and resolution required, as measured by degree of problem-solving, strategic vs. routine focus, and stakeholder interactions (e.g. - Executives, Supervisor, etc.))
- Requires analysis and solving of moderately complex problems.
May create new solutions, leveraging and, where needed, adapting existing methods and procedures.
- Requires understanding of the strategic direction set by senior management as it relates to team goals.
Primary upward interaction is with direct supervisor.
Also interacts with peers and/or higher management levels within Accenture.
- Authority (Power to influence or complete assignments independently, and ability to make decisions, as measured by latitude to devise work products or plans, reliance on instruction, and decision-making ability): Requires guidance when determining methods and procedures on new assignments.
- Impact or Decision Impact (Risk or consequences in the event of failure, as measured by range of expected impact such as within a team or across a team or area of responsibility and level of risk): Decisions often impact the team in which they reside.
- Collaborate closely with the campaign manager within their respective area and cross-functional teams to design and implement digital marketing programs for medium and large-scale marketing campaigns. - Work directly with marketing and communication leads within their respective area on smaller marketing programs to design and implement digital marketing tactics that support business objectives.
- Manage activation of content across multiple channels, ensuring proper tracking is implemented Manage overall web presence for their specific area of the business, proactively analyzing channel performance and recommending actions that ensure marketing objectives are met, as well as creating the optimal customer experience.
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.