07 mar
Darwin AI
Buenos Aires
We are looking for a B2B Performance Marketing Manager with a strong analytical mindset and expertise in paid media strategies.
This role focuses on generating high-quality leads, optimizing ad performance, and driving measurable ROI through data-driven advertising campaigns across multiple B2B channels.
You will also be responsible for identifying new opportunities, proposing innovative strategies, and continuously improving campaign performance.
Responsibilities Proactively analyze campaign data and propose new ideas to enhance performance, explore new channels, and improve lead generation.
Develop and manage B2B paid acquisition campaigns across Meta Ads, LinkedIn Ads, Tiktok Ads, Google Ads Ads, and other relevant platforms.
Optimize ad targeting, messaging, and bidding strategies to improve lead quality and quantity.
Conduct A/B testing on creatives, landing pages, and ad formats to maximize conversion rates.
Collaborate with sales and marketing teams to align campaign strategies with business objectives.
Utilize Google Analytics, LinkedIn Insights, and CRM data to measure and report on campaign performance.
Implement and monitor conversion tracking and UTM strategies to assess ROI accurately.
Stay updated on B2B marketing trends, AI-driven ad optimization, and emerging paid media strategies.
Manage a team of freelancers to scale results.
Requirements 3+ years of experience in B2B performance marketing or paid media management.
Deep understanding of LinkedIn Ads, Tiktok Ads, Meta Ads and demand generation strategies for B2B.
Hands-on experience with Google Analytics, HubSpot or CRM tools.
Strong analytical skills with the ability to translate data into actionable marketing strategies.
Experience with A/B testing, retargeting, and audience segmentation.
The candidate must be available to travel.
If based in São Paulo, they should be available to spend up to two weeks per month in Buenos Aires.
If based in Buenos Aires, they should be available to spend up to two weeks per month in São Paulo.
Benefits · Language Classes: Access to language classes (English, Portuguese, Spanish) to enhance communication skills.
· OpenAI Premium License: Complimentary access to an OpenAI premium license for personal or professional use.
· Paid Time Off: Enjoy 25 days/year of paid vacations and holidays to recharge and maintain a healthy work-life balance.
· Soft Hybrid Work: We meet 3 days/month in our Co Work offices.
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.