19 mar
Remotely Talents
Buenos Aires
Our client is a high-growth, direct-to-consumer (DTC) e-commerce brand with multiple hero products that they are scaling aggressively. The business thrives on paid media, driving customer acquisition and revenue through platforms like Meta (Facebook / Instagram), Google, YouTube, Applovin, Pinterest, Taboola, and Reddit. They’re looking for a Head of Performance to take their growth to the next level.
Why Join Us?
- Own the performance strategy of a rapidly scaling 8-figure DTC brand.
- Manage high-budget campaigns with ad spends of up to $100K per day.
- Work with a top-tier team including a Creative Director, CRO specialists, and retention marketing experts.
- Make data-driven decisions that drive revenue and customer growth at scale.
As Head of Performance, you will lead entire paid acquisition and performance marketing strategy , ensuring profitable scaling and sustainable customer acquisition. You will manage high-spend campaigns, optimize funnels, and drive innovation in performance marketing while leading a small, focused team.
Key Responsibilities
1. Paid Media Strategy & Execution
- Develop and lead a multi-platform paid media strategy (Meta, Applovin, Google, YouTube, and others).
- Manage daily budgets of $50K–$100K on Meta while maintaining strong ROAS (1.8+), CPA, and CAC .
- Implement advanced bidding strategies, audience segmentation, and creative testing frameworks .
2. Funnel & CRO Optimization
- Collaborate with the CRO lead to optimize the full funnel ( ads → landing pages → checkout → upsells ).
- Identify conversion drop-off points and rapidly test new landing pages, checkout flows, and upsell sequences .
- Work closely with the Creative Director and video editors to continuously refine ad creatives and landing pages.
3. Leadership & Cross-Functional Collaboration
- Manage and mentor a performance team (CRO, funnel optimization, paid media buyers).
- Align with the Fractional VP of Growth and senior leadership on strategic goals and KPIs.
- Maintain strong communication with the Retention / Email team to improve LTV and new customer onboarding.
4. Performance Analysis & Reporting
- Implement advanced tracking and attribution models (pixels, event triggers, 3rd-party solutions).
- Deliver weekly / monthly reports on key KPIs ( ROAS, CPA, CAC, new customer acquisition, funnel conversion rates ).
- Use data-driven insights to iterate, scale winning strategies, and pivot when necessary.
5. Strategic Growth & Process Improvement
- Identify new paid channels to expand into (Reddit, Pinterest, YouTube, Taboola, etc.).
- Recommend and implement structural improvements within the marketing team.
- Quickly troubleshoot performance declines and implement corrective strategies.
Must-Have Experience & Skills :
- 8–9 Figure DTC Brand Experience : Proven success in high-volume paid acquisition for major U.S. DTC brands.
- Expert-Level Meta (Facebook / Instagram) Advertising Skills : Advanced knowledge of Meta’s Ads Manager, scaling, and optimization techniques.
- High-Spend Campaign Management : Comfortable handling $50K–$100K / day ad spend profitably.
- Data-Driven & Analytical Mindset : Strong grasp of tracking, attribution models, and performance metrics .
- CRO & Funnel Optimization : Experience in landing page optimization, checkout flows, and upsell testing .
- Team Leadership & Cross-Functional Collaboration : Experience managing performance teams and working with creative & retention teams.
- Adaptability & Resilience : Ability to pivot quickly in response to market changes and platform updates .
Key Performance Indicators (KPIs)
ROAS & CPA : Scale daily ad spend while maintaining strong ROAS and efficient CPA.? New Customer Growth : Increase profitable new customer acquisition volume.
Funnel Conversion Rates : Improve key funnel metrics through data-driven optimization.
Leadership & Team Growth : Establish performance frameworks and lead a high-impact team.
Cross-Functional Collaboration : Foster seamless communication between teams to drive full-funnel efficiency.
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.